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Mandela DayMandela Day

NEW YORK HOSTS THE FIRST ‘MANDELA DAY’ CONCERT

‘A Special Concert to celebrate Nelson Mandela’s 91st Birthday’

MADISON SQUARE GARDEN ON JULY 18, 2009

CELEBRATING THE IDEA THAT EACH INDIVIDUAL HAS THE ABILITY TO MAKE AN IMPRINT

DAVE STEWART, ARETHA FRANKLIN, WYCLEF JEAN, QUEEN LATIFAH,

CARLA BRUNI-SARKOZY, JOSH GROBAN, CYNDI LAUPER, ANGELIQUE KIDJO, BAABA MAAL, JESSE MCCARTNEY, TLC, THE SOWETO GOSPEL CHOIR, AND OTHER GUESTS TO PERFORM

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Special Performances by Celebrated African Artists Including Yvonne Chaka Chaka, Chris Chameleon, Freshlyground, Emmanuel Jal, Loyiso, Sipho Mabuse, Vusi Mahlasela, Thandiswa Mazwai, Suzanna Owiyo will help kick-off the first ‘46664 – Mandela Day’ Celebration

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Tickets on sale Friday, June 5th at 9:00 am EST

Tickets available at livenation.com, thegarden.com and charge by phone: 800-745-3000

For VIP packages visit ticketmaster.com

June 4, 2009 (New York, NY) — New York takes world center-stage next month when the city hosts the inaugural ‘Mandela Day.’ Centered around a massive music headliner concert at New York’s Madison Square Garden on Nelson Mandela’s 91st birthday, July 18, the event is designed as a call around the world for people to honor Nelson Mandela’s inspiration and values, and observe the day annually as a celebration, not as a holiday, but as a day to opt in.

Joining Dave Stewart for this concert celebration will be Aretha Franklin, Wyclef Jean, Queen Latifah, Josh Groban, TLC, Cyndi Lauper and Jesse McCartney, sharing the stage and performances with Angelique Kidjo, Baaba Maal, the Soweto Gospel Choir, Yvonne Chaka Chaka, Chris Chameleon, Freshlyground, Emmanuel Jal, Loyiso, Sipho Mabuse, Vusi Mahlasela, Thandiswa Mazwai, Suzanna Owiyo and many more.

Further invited guests will include France’s First Lady, Carla Bruni-Sarkozy making a rare concert appearance, as well as Italy’s Zucchero, a 46664 ambassador artist who has given support at each of the prior 46664 concerts. Adding to the star value of the day, Hollywood legends and 46664 supporters Forest Whitaker, Sharon Stone, Susan Sarandon and many others have all committed to attend.

President Bill Clinton, who will host a fundraiser dinner with Mr. Mandela’s wife Graca Machel at New York’s Grand Central Terminal’s Vanderbilt Hall earlier in the week on July 15 said, “More than any other human being, Madiba has been the great inspiration for the life I lead and the work I do, especially in the area of HIV/AIDS. The philosophy of my Clinton Global Initiative – which has inspired 1,400 commitments improving 200 million lives in more than 150 countries – was built on his enduring example that the power of public good does not require public office, just a well-placed heart and a determined mind. In return for everything Madiba has taught us, we each owe it to him to support his work and legacy by doing and living our own as best we can, not just on this day, but throughout our entire lives.”

“The City of New York is honored to host the inaugural Mandela Day,” said Mayor Michael Bloomberg. “Nelson Mandela has spent a lifetime fighting injustice and it is fitting to set aside a day each year to celebrate and recognize his legacy. I am especially pleased that service is playing such a large part in Mandela Day and encourage all New Yorkers recognize this day as a chance to give back to their communities.”

As Robert De Niro said, “When Nelson Mandela speaks we all must listen.”

Tim Massey, International Director of 46664, said, “Mandela Day is about creating a movement for positive change and establishing one day to reflect upon, celebrate and make manifest the values that guide Nelson Mandela.”

Adding his voice of support, 46664 founding ambassador, Queen’s Brian May said, “It is Nelson Mandela’s ability to forgive that is an inspiration to us all. If Mandela Day can help the world to reconcile its differences then it will have succeeded in its purpose.”

Raising support from friends in the musical community, including Queen’s Brian May and Roger Taylor and Bono, Dave Stewart helped launch the 46664 global campaign which has since been carried across three continents. A series of historical concerts have taken place in South Africa, Spain, Norway, and most recently in the UK, with last year’s massive outdoor concert in Hyde Park which celebrated Mr. Mandela’s 90th birthday, playing to televised audiences that can be counted in the billions.

To date, the 46664 campaign has raised millions of dollars which have been applied to supporting projects in South Africa and sub-Saharan Africa where current needs are deemed greatest, particularly in assisting those infected or affected by HIV/AIDS.

The concert has been made possible by the continuing support of Zain, a leading mobile telecommunications company that has 24 operations across Africa and the Middle East, who were also one of the main sponsors of the London 90th birthday celebrations. “Mr. Mandela is an iconic statesman whose sacrifice and leadership has had an enormous impact on humanity. Honoring him by raising funds for his foundation is in line with Zain’s global ambitions and corporate social responsibility philosophy,” said Dr Saad Al Barrak, CEO of Zain.

New York’s concert for Mr. Mandela will not only further spread the message of 46664 but aims to have a longer lasting purpose – to mark a day in each year as one of which we collectively reflect on Nelson Mandela’s inspiration and guidance and individually strive to make our own contribution.

Many of 46664’s ambassadors will form part of the concert bringing together leading U.S. artists with many of Africa’s foremost performers for Mandela Day, a celebration for Mr. Mandela’s 91st birthday which will be seen as a meeting in music between the U.S. and Africa in a concert for the world. Further artists will be joining the growing line-up and can be expected to be announced in the lead up to the concert.

The concert is the culmination of a week-long series of events in New York City in celebration of the first-ever Mandela Day. The activities include a Ralph Applebaum designed exhibition of Mr. Mandela’s life and the work of his many 46664 ambassadors, as well as the gala fundraising dinner, both at Grand Central Terminal’s Vanderbilt Hall.

Mr. Mandela has been making an imprint on the world for 67 years since he actively became involved in campaigning for the human rights of every South African and now ‘Mandela Day’ calls upon each of us to give 67 minutes of our time to helping others, with the idea that each individual has the ability to make an imprint and make the world a better place.

Drawing its numeric title from Mr. Mandela’s Robben Island prison number (prisoner 466/incarcerated in 1964), 46664 was founded in 2002 when Mr. Mandela gave over the number, under which he served 17 of his 27 years incarceration, to Eurythmics’ founder Dave Stewart, to use call attention to finding solutions to critical social issues such as HIV/AIDS and the social injustices that impact the disease such as poverty, gender inequality and the lack of education.

46664 will also be working with partner organizations, other city authorities and community associations and volunteers across the globe to create a worldwide series of Mandela Day events to honor Nelson Mandela’s life and legacy.

‘46664 – Mandela Day Celebration’ Madison Square Garden concert tickets prices range from $50-$350, with VIP packages at $1,000 and up. All tickets are available beginning Friday, June 5, 9am EST at http://www.ticketmaster.com, livenation.com, thegarden.com and charge by phone: 800-745-3000 For VIP packages visit ticketmaster.com.

For photos, footage, EPK and more information visit http://www.MandelaDay.com.

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About 46664 (http://www.46664.com)

46664, the campaign that bears Mr. Mandela’s Robben Island prison number, was originally launched to raise awareness about HIV/AIDS. Working alongside the other Mandela organizations, it is now expanding its focus to champion Mr. Mandela’s broader humanitarian work. A centrepiece of 46664’s activities will be the celebration of Mandela Day each year, and funds raised from Mandela Day will support the ongoing work of 46664 and the Nelson Mandela charitable organizations.

About the Nelson Mandela Foundation (http://www.nelsonmandela.org)

The Nelson Mandela Foundation through its Centre of Memory and Dialogue contributes to the making of a just society by promoting the values, vision and work of its Founder. As custodian of Nelson Mandela’s historic papers, the Centre of Memory makes his life and times accessible to the world. The Dialogue program provides a safe space where disadvantaged communities, policy makers and non-governmental organizations enter into dialogue aimed at finding solutions to critical social issues such as poverty and AIDS.

The Nelson Mandela Foundation, which houses Nelson Mandela’s personal office, embodies the spirit of reconciliation, ubuntu, and social justice. Its work is a celebration of Nelson Mandela’s life.

About the Nelson Mandela Children’s Fund (http://www.nmcf.co.za)

The Nelson Mandela Children’s Fund came into existence in 1995. This was within a year of Nelson Mandela having taken political office a founding President of South Africa’s democracy. Itself a part of the country’s history, the Fund shares the age of South Africa’s 15 years of democracy with rich lessons to share on appropriate models of child care and youth development.

Initially a grant-making organisation, the Fund was for the strategic period 2005-2010 repositioned in 1999 as a development and an advocacy agency. Being a rights-based and child-centred organisation, the Fund’s target group is children and youth from 0-22 years of age. Its vision, to Change the Way Society Treats in Children and Youth, places it in the league of UNICEF and is similarly committed to creating a world fit for children. The Fund carries out its mandate through South African-based implementing partners within its four key areas of focus. The approximately R35m it grants per annum is according to a rigorous selection process following a public call for proposals.

Successful applicants are funded on a three-year funding cycle. The raising of its funding is a joint responsibility of its resource mobilisation unit, programmes department and established offices in the United Kingdom, United States, Canada and the Netherlands. All are registered in accordance with applicable laws in their respective countries.

About The Mandela Rhodes Foundation (http://www.mandelarhodes.org)

The Mandela Rhodes Foundation Was established in 2003 as a partnership between Mr Mandela and the Rhodes Trust in the United Kingdom, with the specific brief of developing exceptional leadership capacity in Africa. The Foundation’s flagship programme, the Mandela Rhodes Scholarships, seeks out and then nurtures young Africans who demonstrate academic ability and broader leadership potential. The Mandela Rhodes Scholarships offer Scholars educational opportunities at Honours or Masters level, coupled with a unique leadership development programme and personalised mentoring.

For more information on 46664 and Mandela Day contact:

For U.S.: Rubenstein Communications, Inc., Susie Arons +1-212-843-8033 sarons@rubenstein.com or Gretchen Wagner +1-212-843-8076 gwagner@rubenstein.com

For Europe, Middle East & Africa: THE PR OFFICE, Shimon Cohen +44 20 7284 6940 scohen@theproffice.com or Katie Phillips +44 207 284 6942 kphillips@theproffice.com

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